We celebrate so many days and occasions, why not celebrate health and the importance of good health at that. October is celebrated as the Breast Cancer Awareness Month world over. With alarming number of breast cancer incidences in the Delhi/NCR region we have an added onus on our shoulder to ensure that we take charge and get checked regularly. 
In order to mark the occasion, Medela India organized an awareness campaign ‘FeedToDefeat’ on Sunday, October 18, 2015, in Connaught Place, New Delhi, to encourage more and women to practice breastfeeding in order to reduce the risk of breast cancer.
The event saw participation from women across Delhi/NCR who came forth to pledge their support for breastfeeding by signing a giant pink balloon installed in the inner circle area at CP. A musical rock band performance on the ‘Magic of Mother’s Milk’ set the tone of the event and emphasized the importance of breastfeeding.

According to WHO, breast cancer is by far the most common cancer in women worldwide, both in the developed and developing countries. Studies show that women who breastfeed for over a year, are five percent less likely to develop breast cancer.

Mr Amit Raj Gogia, Country Head, Medela India said, “Breastfeeding is associated with the reduced risk of breast cancer, which is why it is important for new mothers to exercise breastfeeding. Medela India, through ‘FeedToDefeat campaign’ aims to empower women by enabling them to exercise breastfeeding as it helps in preventing breast cancer.”

The event was organized to inspire and encourage new age moms to breastfeed and defeat breast cancer. “Women should understand that the health of their family is directly proportional to their health. If they don’t breastfeed, they’re not only weakening their child’s immune system but also their own. The activity is an initiative to get mothers acting on something as simple as breastfeeding”, says Amit.  

A large number of youth, women and families participated in the #FeedToDefeat campaign to support this noble cause. The event saw a huge participation from the mothers of Delhi NCR who not only pledged for breastfeeding but also tapped their feet to the musical beats of the rock show. The Giant Pink Balloon with its presence drew a lot of attention towards it and the Rock band stole the show by thematic songs which gushed people’s enthusiasm to another level.

We, at GurgaonMoms also did our bit by extending online support to the initiative. We urged our members to pledge support to breastfeeding and also emphasised on the importance of it, for both mother and child. We have also reiterated the importance of getting annual health check ups done to take corrective measures at the earliest possible stage.