Being moms, we often realize how drained out we feel at times when our darling kids have given us a rough ride on a super busy day. However, no matter how exhausted we feel, our child’s smiles and laughter keeps us charged and on the go always. Parents are like superheroes for their children and because of them, we never run out of energy even though at times we might feel we can’t function properly anymore!

This is the exact magic and power that Duracell gives to everything that runs on batteries especially our kids’ favourite toys. Our daily use products are powered by Duracell to function for about 10x longer and in turn, spread more smiles and happiness. Duracell is a globally operating iconic consumer battery company and the leading manufacturer of high-performance alkaline batteries worldwide. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.

Seeing the energetic moms and dads that we all are, Duracell, after it’s successful first edition in Mumbai 2017, brings to Delhi, the “Durathon – a Family Run”. The Durathon run will take place on 25th March 2018, Sunday and aims to encourage each member of the family to unlock their true power and improve their performance. This time the race has been split into 2 categories, the 5 KM run will start from Central Park, Barakhamba Road till Mandi House and back, and the 2 KM run will be a Full Circle run of the Central Park, Connaught Place. The 5K run will be flagged off at 6: 30 AM and 2K run at 7: 00 AM.

This has been done to better suit the different preferences of the runners. It’s not just a marathon, but also a special family fun time to cherish the bond by running together. Winning is not important here, but what really matters is that the entire family runs hand in hand and makes it a run to remember and cherish forever. And as David Abraham, Duracell Marketing Director for the Middle East and India said, “As a brand empowering people and their devices to run stronger for longer, we are proud and excited to motivate Delhiites to come together, unlock their power and run. This is a great opportunity for them to bond, unlock their inner power and run like the Duracell Bunny – our famous brand icon.”

The event will be graced by famous Indian celebrity mom, actress and designer, Mandira Bedi, who will run along with Vir, her 6-year-old son and other participants. Mandira who thoroughly enjoyed running the Mumbai marathon says, “Being a fitness enthusiast and a mom, I am very excited to be a part of Durathon’s Delhi edition, where I will get an opportunity to run along with my son. My experience with last year’s Durathon in Mumbai was great, where I discovered my son to be a runner as he comfortably completed the 2kms run with me. We both are super excited to run together again, this time in Delhi. In fact, my son loves the idea of getting to run alongside Duracell’s iconic bunny.”

It’s a win-win for everyone as all the participants get to grab some awesome goodies like

  1. Dry-fit T-shirt
  2. Bunny Ears
  3. Duracell Batteries
  4. Medal
  5. Certificate
  6. An Awesome Family Picture

I’m going to be there with my little daughter for all the fun and not to forget the cool bunny ears, that we will get. Will you be there too?

And well, who wouldn’t want a selfie with the Duracell Bunny! So, don’t miss this opportunity and Register at

For further assistance sms DRUN FAMILY to 56677 or Email at [email protected]