Congratulations Harini Sivakumar for raising $1.2 million in seed funding from Anicut Angel Fund, the equity arm of Anicut Capital for your Gurugram-based personal care startup Earth Rhythm 

Earth Rhythm products are safe, non-toxic, sustainable, and biodegradable. Each of their formulas is created in-house by a trained Cosmetic Chemist and is made to be effective, safe, and backed by cited scientific research.

The startup’s goal is to create a strong brand that is clean, safe, biodegradable yet clinically effective, and backed by scientific research.


earth rythm

Earth Rythm was founded in 2019 by Harini and her father Sivakumar. The startup offers products in skincare, haircare, makeup, and body & bath. The company claims to have recorded growth in revenue in May 2021 with a 4X jump as compared to last year. The majority of their revenues (75%) comes directly from the D2C website- The products are also available on websites like Nykaa, Amazon, and others, which contribute up to 25% of the company’s revenue.

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